Girl Growing up: Source for Sprint commercial

There’s a new commercial from Sprint lately showing a girl grow up from infant stage to 12.

The song is “All My Days” by Alexi Murdoch from the album, Time Without Consequence. And it used a truncated version of this video.

I’m a bit ambivalent about commercializing childhood (although toy companies have been doing that for ages) and the idea that your image and identity from birth to 12 is a commodity is a bit awkward for me.

The kid probably couldn’t give legal consent because she’s still a minor, which means the father, Frans Hofmeester, approved this. You can check out the dad’s website where he’s linked the video and the commercial. The site is in Dutch, but you can get the gist of what he’s all about.